

December began with a sense of emotional steadiness. Following the Thanksgiving holiday, many Americans described a grounded return to calm routines, slow mornings, and early holiday rituals. The national mood score continued to hold steady, with a notable lift in the middle of the month from rest, family connection, good sleep, and days off work. As colder weather set in, people leaned into indoor comforts and simple joys, including decorating for Christmas, spending time with loved ones, and reflecting on the year.
Still, stressors persisted. Financial pressure, job instability, and caregiving demands remained common sources of emotional strain. For some, seasonal joy was tempered by grief, loneliness, or exhaustion. Holiday spending added tension to already tight budgets, and winter blues crept in as colder, darker days took hold. The emotional tone of the month captured this mix: many found peace in routine and holiday connection, while others continued to face hardship.
Mood: 9, Excited, Male, 30–44, Multiracial, HHI $175,000–$199,999, Bachelor’s Degree, Gay or Lesbian, Married, Texas
Mood: 1, Anxious, Male, 30–44, White/Caucasian, HHI $10,000–24,999, Some High School (No Diploma), Straight, Domestic Partnership, Republican, Arkansas
Mood: 9, Happy, Male, 30–44, Black or African American, HHI $50,000–74,999, Bachelor’s Degree, Straight, Republican, Colorado
For the seventh consecutive week, Republican men aged 30–44 held the highest mood scores. Their responses centered on steady routines, job stability, and meaningful personal moments. Many noted that projects were on track, bills were paid, and home life felt balanced. Happiness came from productive days, holiday excitement, and gratitude for time with family.
Mood: 7, Calm, Male, 30–44, White/Caucasian, HHI $125,000–149,999, Graduate Degree, Straight, Married, Republican, California
Mood: 10, Calm, Male, 30–44, White/Caucasian, HHI $100,000–124,999, Bachelor’s Degree, Straight, Married, Republican, Michigan
Mood: 10, Happy, Male, 30–44, Black or African American, HHI $25,000–49,999, High School Diploma, Single, Republican, Indiana
White/Caucasian women who identified with an "Other" political affiliation reported the lowest average mood scores. While some expressed appreciation for quiet days and family time, many struggled with job loss, caregiving pressure, and financial uncertainty. Cold weather, health issues, and relational strain added to the emotional toll.
Mood: 6, Tired, Female, 45–60, White/Caucasian, HHI $25,000–49,999, Some College, Straight, Divorced, Other, Idaho
Mood: 5, Anxious, Female, 45–60, White/Caucasian, HHI $25,000–49,999, Some College, Straight, Other, Arizona
Mood: 5, Sad, Female, 61+, White/Caucasian, HHI $50,000–74,999, Graduate Degree, Straight, Married, Other, Minnesota
Faith Provided Emotional Grounding Muslim respondents reported the highest average mood score of any religious group this month. Many described peace and gratitude rooted in daily prayer, family connection, and meaningful progress at work or home. Spiritual routines helped create a foundation of calm amid broader holiday stress.
Mood: 10, Calm, Female, 30–44, Black or African American, HHI $75,000–99,999, Graduate Degree, Christian, Straight, Married, Democrat, Indiana
Mood: 10, Happy, Male, 30–44, White/Caucasian, HHI $125,000–149,999, Graduate Degree, Muslim, Straight, Married, Republican, Florida
Mood: 9, Excited, Male, 61+, Hispanic, HHI $175,000–199,999, Bachelor’s Degree, Straight, Married, Other
All Age Groups Aligned Emotionally For one of the first times this year, mood scores across all four age brackets clustered closely together. Younger and older Americans alike found comfort in routines, time with family, restful weekends, and the pace of the season. This rare alignment pointed to shared emotional rhythms during the holidays.
Mood: 9, Calm, Male, 30–44, White/Caucasian, HHI $50,000–74,999, Some College, Straight, Single, Other, New York
Mood: 8, Happy, Male, 45–60, White/Caucasian, HHI $125,000–149,999, Graduate Degree, Straight, Married, Republican, Texas
Mood: 7, Calm, Male, 61+, American Indian or Alaskan Native, HHI $50,000–74,999, Bachelor’s Degree, Straight, Divorced, Other, Michigan
Lower-Income Groups Found Breathing Room People earning $25,000–49,999 reported a rise in mood scores. For many, the post-Thanksgiving return to routine offered relief. Slower days, fewer immediate problems, and early signs of progress, from job opportunities to stronger relationships, helped balance out ongoing challenges.
Mood: 7, Calm, Female, 30–44, Black or African American, HHI $25,000–49,999, Straight, Other, Mississippi
Mood: 7, Happy, Male, 61+, White/Caucasian, HHI $25,000–49,999, Associate Degree, Straight, Single, Both Democrat & Republican, Wisconsin
Mood: 8, Excited, Female, 30–44, Hispanic, HHI $25,000–49,999, High School Diploma, Straight, Single, Democrat, New York
'Other' Political Affiliates Showed Signs of Recovery While still the lowest-scoring political group overall, individuals identifying with an "Other" party experienced a lift in mood. Contributors included better sleep, family time, and regained stability. Spirituality, planning, and gratitude helped offset lingering stress.
Mood: 6, Calm, Male, 45–60, White/Caucasian, HHI $50,000–74,999, Bachelor’s Degree, Straight, Divorced, Other, Virginia
Mood: 8, Calm, Female, 30–44, Black or African American, HHI $100,000–124,999, Bachelor’s Degree, Bisexual, Married, Other, Virginia
Mood: 9, Excited, Male, 61+, Hispanic, HHI $175,000–199,999, Bachelor’s Degree, Straight, Married, Other
The following quotes reflect the range of emotional experiences this month, from exhaustion and anxiety to gratitude and joy:
Mood: 4, Anxious, Female, 30–44, Black or African American, HHI $50,000–74,999, Some College, Straight, Single, Democrat
Mood: 8, Excited, Female, 18–29, Black or African American, HHI $25,000–49,999, Bachelor’s Degree, Bisexual, Single, Democrat, Georgia
Mood: 10, Excited, Female, 18–29, Black or African American, HHI $0–9,999, High School Diploma, Straight, Single, Democrat, Georgia
Mood: 10, Calm, Male, 30–44, White/Caucasian, HHI $100,000–$124,999, Bachelor’s Degree, Straight, Married, Republican, Michigan
Mood: 6, Anxious, Male, 30–44, White/Caucasian, HHI $25,000–$49,999, High School Diploma or GED, Straight, Married, Other, Mississippi
Mood: 4, Sad, Female, 45–60, Hispanic, Latino/a, or of Spanish Origin, HHI $175,000–$199,999, Bachelor’s Degree, Straight, Married, Democrat, Texas
Stay tuned for more trend summaries each month and sign up for our weekly newsletter to stay updated week by week.
Join The Real Feel today and transform how you understand and respond to your customers.
Our team is here to help you with any questions about our services.